- 1 qBgfiNz2YK0UNm10dcUUXw 1210x423 - New Website Focus: Empowering Users with Blockchain Technology

Hello Community,

We see that some of you have noticed the new site and are already posting about it — this is fantastic!

You may be wondering why we changed the site, and the differences between the old and the new. Here is a brief article explaining the changes and why we made them.

A Focus on Users Not Buzzwords

The old site was full of crypto buzz words like “interoperability,” “high-speeds,” and the like. But the market is changing. Talking about TPS and all the cool blockchain tech you are building is not interesting or valuable anymore.

People want to know how this technology actually improves their lives. The lag between the hype and the actual value of blockchain technology is the main reason we are in the “trough of disillusionment”.

A really fast and high-tech network that no one uses has no value, and users shouldn’t be asked to make the leap between the tech and how it will make their lives easier. That’s our job.

So we decided to focus on the users and what we actually do for them: offering valuable financial technology at a lower cost and higher speed than the competition.

Ferrum Network and Emerging Markets

Many know about our African fiat gateway and payments app Kudi Exchange. But you may not know that we are actively looking to launch similar products in other emerging markets around the world.

Emerging markets are crucial to our success because these are places where the true use cases for cryptocurrencies — a borderless, non-political, peer-to-peer monetary system — really shine through.

Unlike the West where the main use case for crypto speculation, people in places like Nigeria, Brazil and Venezuela (and many other countries) actually use cryptocurrencies for everyday needs.

With Ferrum Network technology, we offer access to next generation investments, instant/free fiat remittances, US Dollar stable coins, merchants services, low-cost cold storage, and much more. In other word, we are building blockchain people who truly benefit from it.

Just ask our Kudi Exchange users who are actively using our app to send money to friends and family for 0 transaction fees, or who can now access an entirely new investment class, or can hedge against local currency fluctuations with a US Dollar backed stable coin.

Moreover, the total addressable market in terms of the unbanked or underbanked is absolutely massive: 2.5 billion according to a recent report!

- 1 R7ybzYGaS2snSHiYnCHVJw - New Website Focus: Empowering Users with Blockchain Technology
McKinsey Data re: Unbanked and Underbanked

So rather than talk about buzz words, let’s talk about how we can actually help people with blockchain technology.

Still the Same Backend Technology

Although our messaging may have changed, the underlying technology remains the same, and is still vitally important to what we are doing.

A high-speed interoperability network remains the backbone of our product line. Our network will enable our products to function optimally, unlock additional features, and add a crucial layer of decentralization so users do not have to trust a centralized entity. And don’t worry, the main net is still slated to launch in Q2 2020.

However, we believe it makes little sense to market the underlying technology when we are in the business of improving people’s lives. It would be like Google marketing Javascript and HTML when they were really trying to sell Gmail.

What’s Next

Over the next months you will see this renewed focus in action: with the Kudi rebrand, expansion into new markets, and the launch of user-friendly products that add real value to people’s lives.

We look forward to continuing this journey with you.

Very truly yours,

The Ferrum Network Team

Ferrum Network Links:

Website: https://ferrum.network/

Telegram: http://telegram.ferrum.network

Twitter: http://twitter.ferrum.network

LinkedIn: http://linkedin.ferrum.network

YouTube: http://youtube.ferrum.network

Reddit: http://reddit.ferrum.network

Bitcoin Talk: http://bitcointalk.ferrum.network

Facebook: http://facebook.ferrum.network

Github: https://github.com/ferrumnet/

Instagram: http://instagram.ferrum.network

New Website Focus: Empowering Users with Blockchain Technology was originally published in FerrumNetwork on Medium, where people are continuing the conversation by highlighting and responding to this story.